Metsmall

The campaign began with a simple observation. Medicines only work when patients continue taking them.

For the launch of MetSmall, Venchur developed Life of DP, a patient insight driven communication platform that explored the everyday reasons people struggle with treatment adherence. From missed flights and difficult conversations to side effects and practical inconveniences, each film brought clinical challenges into real life situations doctors encounter every day. By placing patient experience at the centre of the narrative, the campaign helped transform a product launch into a conversation about outcomes, empathy, and better care.