FM24

One employee. One boss. Endless awkward office moments.

That became the foundation of the FM24 campaign series.

Instead of using a traditional healthcare advertising approach, we used relatable workplace situations and subtle humour to communicate the brand’s non drowsy positioning. Every film was built around simple office interactions that slowly became uncomfortable in unexpectedly funny ways.

The recurring characters and familiar office setup helped transform a functional healthcare message into content people genuinely enjoyed watching.